Data Provided by Bridges TV- American Muslim Lifestyle Network
8 Million Muslims in North America
Four Even Quadrants |
National Average1 |
African American |
24% |
Arab Americans |
26% |
South Asian |
26% |
All Other |
24% |
Total |
100% |
- 7 million in the U.S.; 1 million in Canada.
- Larger than Norway, Finland, Denmark, Switzerland & Sweden.
- Annual growth rate of 6% versus 0.9% for total U.S.2
- Interaction between Indigenous and Immigrant Muslims
is limited.
- Same size community as Hispanics 25 years ago.
1Zogby International,
August 2000 2 U.S.
Census Data 2000
American Muslims are Younger
- 67% of adult American Muslims are under 40 years old
- 67% of the adult American population is over 40 years
old3
- American Muslims are younger and future of America:
Adult Age |
American Muslim1 |
American Muslims2 |
Total Americans3 |
| 18-29 |
39.8% |
26.1% |
14.1% |
| 30-49 |
49.5% |
52.4% |
31.1% |
| 50-64 |
6.4% |
16.7% |
27.7% |
| 65+ |
1.0% |
4.8% |
27.2% |
1Cornell
University 2Zogby International, August 2000
3 U.S. Census Data 2000
American Muslims are Well-Educated
- 67% of American Muslims have a Bachelor's degree or higher
- 44% of Americans have a Bachelor’s degree or higher3
- The Variance for Advanced Degrees is even greater.
- One in ten American Muslim HH has a physician / medical doctor
Maximum Education |
American Muslims1 |
American Muslims2 |
Total Americans3 |
| Advanced Degree |
42.7% |
32.1% |
8.6% |
| Bachelor’s |
35.2% |
30.0% |
35.1% |
| Some College |
9.5% |
19.4% |
32.3% |
| High School |
10.1% |
14.1% |
18.9% |
| No HS Diploma |
2.4% |
4.7% |
4.7% |
1Cornell
University 2Zogby International, August 2001
3 Statistical Abstract of the U.S. 2001
American Muslims are Affluent
- U.S. Average income is $42,158 per year (U.S.
Census 2000)
- 66% of American Muslim HH's earn over $50,000 / year
- 26% of American Muslim HH's earn over $100,000 / year
- Annual Household Income range for American Muslims:
Annual Income |
% of HH |
Cumm |
Under $25,000 |
13% |
100% |
$25K-$50K |
21% |
87% |
$50K-75K |
22% |
66% |
$75K-100K |
18% |
44% |
$100K-$150K |
14% |
26% |
$150K-250K |
7% |
12% |
Over $250K |
5% |
5% |
Source:
Cornell University April 2002
Top 10 Occupations of American
Muslims
Rank |
Occupation |
Percent |
1 |
Student |
20.2% |
2 |
Engineer |
12.4% |
3 |
Physician/Dentist |
10.8% |
4 |
Homemaker |
10.0% |
5 |
Programmer |
7.0% |
6 |
Corporate Manager |
6.4% |
7 |
Teacher |
6.4% |
8 |
Small Business Owner |
4.4% |
9 |
Researcher |
4.1% |
10 |
Admin. Assistant |
2.8% |
|
Total |
84.5% |
Source:
Cornell University April 2002
Under-Represented Occupations
for Muslims
Occupation |
Percent |
Journalist/Editor |
1.1% |
Attorney/Lawyer |
0.8% |
Director/Producer/Actor |
0.6% |
- American Muslims are under-represented in occupations that make public policy and influence public opinion
- Few American Muslims pursue Print/TV/Film media
- American Muslims are unlikely to be in state legislatures and
courts where laws are made and practiced.
Source:
Cornell University April 2002
Market Analysis
of American Muslims
- A sizable market with 8 million people
- 2.3 million households in North America
- Growing at 6% annual growth rate.
- Will double to 16 million by 2014.
- Bigger than Norway, Finland, Denmark or Sweden.
- Growth Factors: birth rates, conversions & immigration.
- A younger, well-educated and affluent target market.
- 25% larger family size than U.S. average.
- Survey design and analysis by Cornell University
- Research sponsored by BridgesTV
- Survey sent to 5,000 random recipients
- Industry average: 3% to 5% response rate
- Cornell University study: 15% response rate
- Is high response rate proxy for high demand
for TV
- The study has heavier Immigrant Muslim bias.
- Survey conducted in April 2002
Source:
Cornell University April 2002
Top Five Cars Owned by American Muslims
- Top U.S. brands: GM, Ford and Daimler-Chrysler
- Top 5 cars owned by American Muslims are:
Source:
Cornell University April 2002
American Muslims are considering American Cars
- 67% of AM's plan to buy a new car every 3.3 years.
- American Muslims are leaning towards American-made cars
| Car Make |
Current Share |
Plan-to-Buy Share |
Share Diff |
Chrysler |
2.4% |
6.4% |
+4.0% |
Ford |
3.5% |
7.1% |
+3.6% |
GM |
4.2% |
4.8% |
+0.6% |
Mercedes |
7.7% |
5.8% |
-1.9% |
Honda |
16.4% |
14.2% |
-2.2% |
Toyota |
24.1% |
17.5% |
-6.6% |
Source:
Cornell University April 2002
Subway is the preferred
Fast Food Restaurant
- Several write-in's: "we avoid fast food"
- Meat needs to be Halal (Kosher)
- American fast-food owners may be missing out on a key market
- Chains offering non-meat options such as Pizza Hut, Domino's
may have done better
- Need for Halal products is high
Source:
Cornell University April 2002
American Muslims
prefer Palmolive for Dishes
- Palmolive and Dawn gained share versus six months ago
- Current share of dish liquid in American Muslim homes:
Source:
Cornell University April 2002
Data Provided by Bridges TV- American Muslim Lifestyle Network
Number
of Mosques in the United States by State
Demographic
Facts
-
Mosques in the United States: 1,209
-
American Muslims associated with a mosque: 2
million
-
Increase in number of mosques since 1994: 25
percent
-
Proportion of mosques founded since 1980: 62
percent
-
Average number of Muslims associated with each mosque in the United
States: 1,625
-
U.S. mosque participants who are converts: 30
percent
-
American Muslims who "strongly agree" that they should participate
in American institutions and the political process: 70
percent
-
U.S. mosques attended by a single ethnic group: 7
percent
-
U.S. mosques that have some Asian, African-American, and Arab members: nearly 90 percent
-
Ethnic origins of regular participants in U.S. mosques:
South Asian (Pakistani, Indian, Bangladeshi, Afghani)
= 33 percent
African-America = 30 percent
Arab = 25 percent
Sub-Saharan African = 3.4 percent
European (Bosnian, Tartar, Kosovar, etc.) = 2.1 percent
White American = 1.6 percent
Southeast Asian ( Malaysian, Indonesian, Filipino)
= 1.3 percent
Caribbean = 1.2 percent
Turkish = 1.1 percent
Iranian = 0.7 percent
Hispanic/Latino = 0.6 percent
-
U.S. mosques that feel they strictly follow the Koran and Sunnah: more than 90 percent
-
U.S. mosques that feel the Koran should be interpreted with consideration
of its purposes and modern circumstances: 71
percent
-
U.S. mosques that provide some assistance to the needy: nearly
70 percent
-
U.S. mosques with a full-time school: more
than 20 percent
The information above
was drawn from the "Mosque in America: A National Portrait,"
a survey released in April 2001. It is part of larger study of American
congregations called "Faith Communities Today," coordinated
by Hartford Seminary's Hartford Institute for Religious Research in Connecticut.
Muslim organizations cosponsoring the survey are the Council on American-Islamic
Relations, the Islamic Society of North America, the Ministry of Imam
W. Deen Muhammed, and the Islamic Circle of North America.
(Chart
based on information from the Hartford Institute for Religious Research)
U.S. Mosques population by background
| 1 |
South Asians |
7 |
Southeast Asian |
| 2 |
African-Americans |
8 |
Caribbean |
| 3 |
Arabs |
9 |
Turkish |
| 4 |
Sub-Sahara African |
10 |
Iranian |
| 5 |
European |
11 |
Hispanic/Latin |
| 6 |
White Americans |
|
|
(Data from U.S. Department of State, April 2001)
22.4 percent of American Muslims were born in the United States (American Muslim Council, August 2000).
· 61.8 percent of all American Muslims are college graduates (American Muslim Council, August 2000).
· 58.1 percent of American Muslims are men and 41.9 percent are women (American Muslim Council, August 2000).
Data Provided by Bridges TV- American Muslim Lifestyle Network
Muslim American Ethnicity
Source: CAIR
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