Sports coverage is popular throughout the globe and the Arabic world is no exception. MBC realises this and has acted accordingly. During its early years, MBC covered major events such as the European Football Championship in 1992. MBC also went to the 1994 World Cup in Atlanta, USA. Coverage included live interviews, and reporters managed to capture its unique atmosphere. Since then, MBC's sports coverage has reached unprecedented levels. Across MBC's first ten years, in excess of 2,000 hours of sports coverage has gone out in addition to popular sports magazine programmes such as "Sports Cafe", "Football 2000" and, the award winning, "Sada Al Malaeb".