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ARAB RADIO & TELEVISION NETWORK
DEMOGRAPHICS & DISTRIBUTION

     

I nternational Network Distribution, (IND) licenses the majority of premium pay television ervices to major platform operators and cable service providers on a global level. The ART/IND reach currently spans North America, South America, South Africa, and Australasia providing both cable and DTH services.

ART’s Arabic content and entertainment solutions remain focused on quality objectives using the channel to meet the diverse demographic and cultural needs of Arab audiences worldwide. ART has grown from being a visionary leader in a niche market to the leading pay television content provider for Arabic services in a highly competitive environment. The joint marketing and promotional efforts of both IND and ADD have seen a huge growth in market share and a continuing upward trend in demand for ART services.

The future commitment of ART is to provide:

  • The best quality family entertainment solution to an Arab’s worldwide.
  • Programming that is tailored to and compliments family lifestyle
  • Value added services and interaction opportunities allowing channels to form a solid understanding of viewers' needs.

The ART Network aims to:

  • Continue to strengthen current public perception as market leader in a highly competitive industry.
  • Position the ART brand as a household name by ensuring quality standards, pricing, distribution and access strategies fall in line with target audience demographics within the operational geographic territories.
  • Increase the global availability of premium packaged Arabic content in regions with large Arab populations.

DEMOGRAPHIC INFO

ART can now focus primarily on the production and acquisition of content according to detailed viewer research and consumption trend lines generated by the collective distribution network’s dynamic feedback system.

ART has maintained a steady upward growth trend since its conception in 1993 and has become known within the Arab world as the leading premium Arabic pay television and entertainment content provider.



VIEWER STATISTICS

ART attracts viewers from all around the globe. The programs are designed to attract different segments, with different interests, at different times. Thus, ART is the perfect channel to target all kinds of Arabic consumers, young or old, males or females, with different interests such as entertainment, comedy, sports, politics, economy, and so many other areas.

 

 

BREAKDOWN OF VIEWERS BY WORLD REGION:

VIEWERSHIP BY
WORLD REGION
ESTIMATED #
OF VIEWERS
POTENTIAL
AUDIENCE
     
GULF

 

 

Bahrain

65,000

200,000

Iraq

250,000

1,000,000

Saudi Arabia

600,750

4,000,900

Kuwait

200,000

1,000,000

Oman

30,000

120,000

Qatar

65,000

350,000

U.A.E.

70,000

320,000

Yemen (North & South)

80,600

428,800

TOTAL AUDIENCE

136,1350

6,990,900

 

MEDITERRANEAN

   

Algeria

450,000

1,300,000

Cyprus

1,015

2,500

Egypt

2,344,500 

2,344,500

Israel

80,489

257,958

Jordan

2,344,500 

2,344,500

Lebanon

16,058

54,152

Libya

2,344,500 

2,344,500

Morocco

2,344,500

8,305,000

Syria

2,000,500 

8,000,500

Tunisia

24,928

120,712

Turkey

15,980

57,920

West Bank & Gaza Strip

400

1,200

TOTAL AUDIENCE

7,822,462

25,136,734

 

WESTERN EUROPE

   

Austria

994

3,182

Belgium

40,183

100,549

Denmark

4,200

11,200

Finland

461

983

France

59,733

139,529

Germany

74,047

200,041

Greece

343

929

Ireland

343

929

Italy

1,725

4,435

Luxembourg

101

323

Netherlands

42,000

120,000

Norway

1,450

6,350

Portugal

201

603

Spain

1,107

3,401

Sweden

8,443

27,279

Switzerland

7,521

22,563

UK

11,389

32,100

TOTAL AUDIENCE

254,241

674,345

*NOTE:  Numbers and data are estimated and based on Allied Media research.


 

For Marketing & Advertising on ART TV
Tel:  703 333 2008  
email:   art-tv@allied-media.com

 
 
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McLean, VA 22101
Tel: 703 333 2008
Fax: 888 747 0957
Contact@allied-media.com
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