First launched in Lebanon on February 15, 1993, Future Television became the nation’s fastest growing station. Supported by a large capital, advanced technology, wide coverage and an excellent image quality, Future Television triggered competition on all fronts in the Lebanese TV market. Future Television quickly gained a reputation for its eccentric funky look, extensive family programming, an Oriental-Western promotional blend and a diversity of public awareness messages.

On October 1994, Future Television started a trial satellite broadcasting over the footprint of Arabsat 1D. The testing period lasted two months and left an audience, mostly in the Arab World, asking for more. Shortly after, following the huge success of the initial experiment, Future International was launched with a global audience reaching less than a year, Future International grew to become one of the leading Arab satellite stations gathering the highest audience ratings in the Gulf, Egypt and the Levant.

Entering the North American market was the next step, and in June 1998, Future International became available to audiences in the US and Canada through the Echostar DISH system.  Future Television is currently the only Lebanese station to broadcast 24 hours a day. With its rich variety of local and foreign programs, Future Television has set the standards many times. They were the first to launch a daily morning program. Alam El Sabah (This Morning) continues to be a successful reference to Arabic morning programs. They were also the first to introduce the “sitcom” concept in the region.

Future Television was the first Lebanese Television company to establish a presence on the World Wide Web in March 1996. With an increasing number of daily hits, the website continues to be a reliable reference for Future Television viewers and fans worldwide on one hand, and a connection linking Lebanese abroad to their mother country on the other. In November 2001, Future International merged operations with the Middle East Broadcasting Corporation (MBC), a global Arabic language network based in London. This merger positions the network as the premier satellite broadcaster for Arab communities worldwide. Future has also expanded its reach by launching new digital channels such as Zen TV, a youth oriented channel that has revolutionized the media landscape in that region and offered marketers a great vehicle to reach an untapped audience. 


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