||AFGHAN AMERICAN MARKET
Afghan American Advertising & Marketing
Since 1999, Allied Media Corporation (AMC) has been serving the U.S. Government with local, national and international marketing campaigns. AMC is a leader in multicultural communications with a diverse staff of experts.
Media Placement and Consulting:
Allied Media plans and executes campaigns on local, national, and
international levels. We can narrow cast local Afghan targeted
campaigns based on particular needs or expand them to reach the national
and international Afghan communities. Our established relationships
with Afghan media enable the lowest costing placements and leverage
premium advertisement positioning. We track and analyze results to
optimize on campaign activities and enhance return on investment,
providing you with a media campaign that is customized for your needs
and is results driven.
Afghan American Community outreach : Allied Media Corp. understands Afghanistan. We package your message
according to cultural context and sensitivities of the Afghan community
and display it with strategic public relations tactics. This includes
creating and disseminating in language press releases and ensuring
media coverage, facilitating media interviews, creating partnerships
with Afghan organizations, and utilizing and planning community events.
The result is a word of mouth campaign coming from the trusted
community influencers in Afghanistan.
Allied Media Corp. distributes and displays client's literatures and
material in hundreds of locations in the Afghan community. Client
literature will reach targeted areas of Afghanistan by utilizing our
relationships with Afghan stores, markets, restaurants, and night clubs.
This service provides a unique opportunity for our client's message to
be displayed through billboards, posters, flyers, and brochures at
relevant community gathering places.
Allied Media Corporation has full-service communications and program management capability at
the national and local levels in Afghanistan. Allied Media Corp. has
proven synchronization with the Afghan Government, which allows for
domestic production and distribution of media concepts.
Allied Media Corp. has the ability to use a variety of platforms during the course of an outreach campaign including
book and magazine publishing, web production, television, radio and
newspaper outlets. We have media resources (radio, news and billboard
placement) available in all 34 provinces of Afghanistan.
History of Afghanistan and Durrani Empire Afghans as a whole draw their
modern national identity from the founding of the Durrani Empire in the
mid 1700's. From 1747 until 1823 Ahmad Shah and his sons and grandsons
held the monarchy. They were the first Pashtun rulers of Afghanistan,
from the Sadozai line of the Abdali (known as the Durrani since Ahmad
Shah's reign) group of clans. It was under the leadership of Ahmad Shah
that the nation of Afghanistan began to take shape following centuries
of fragmentation and exploitation. However each ethnic group has its
own unique history ...
Afghan people - Contributions to
Humanity. The different ethnic groups that today make up Afghanistan
made significant contributions in poetry, architecture, art, music, and
religion. Prominent individuals are: Literature: Ibn Sina (Avicenna),
one of the greatest philosophers and scientists in history - Tajik
Jalaundin-e-Rumi, one of the greatest Persian poets - Tajik Khushal Khan
Khattak, the greatest Pashtun poet - Pashtun Abdur Rahman ...
One almost homogeneous characteristic of the people,
however, is their religion. Almost all Afghans are Muslims. Although
early records are vague or nonexistent, the first Afghans to reach U.S.
shores probably arrived in the 1920s or 1930s. It is known that a
group of 200 Pushtuns came to the United States in 1920. Most of
Afghans Americans are hard workers and would like to study.
Some of those who entered the United States were
students who won scholarships to study in American
universities. After the 1979 Soviet invasion of Afghanistan, many
people from Afghanistan decided to leave their country to immigrate or
seek refuge in other countries. These settled in Pakistan, Iran, the
European Union, North America, Australia, and elsewhere in the world.
Large numbers of Afghan refugees began arriving in
the United States in 1980 in the wake of the Soviet invasion. It is
estimated that 55 to 67 percent of all Afghan refugees live there. In
their communities, the Afghans have opened grocery stores and
restaurants and television and radio programs are available in their
language. In the late twentieth century, Afghans could be found in every
state of the Union.
and began to settle in California (mainly the
Los Angeles-Orange County area and San Francisco Bay Area) and in the
Northeastern United States, where large Muslim community centers keep
them closely bonded. Fremont, California, is home to the largest
population of Afghan Americans. Smaller Afghan American communities also
exist in the states of Texas, Illinois, Florida, Washington and
According to the Embassy of Afghanistan in
Washington, DC, the overall Afghan population in the United States is
around 300,000. 1973 to 1977. According to the U.S.
Immigration and Naturalization Service, resident alien status was
granted to several thousand Afghans.
When more than 40,000 Afghan refugees relocated to
the Western Hemisphere in the 1980s, the largest groups settled in New
York, Washington, D.C., San Francisco, and Toronto, Canada. The Bay Area
of San Francisco has become a haven for Afghan refugees, who find the
climate amenable, the California communities open to diversity, and,
until 1994, the welfare system generous.
As noted, most Afghans entered
the United States as refugees in the 1980s. Since 1989, however, most
have arrived under the family reunification criteria. In that case, a
visa is contingent on the willingness of family members or an
organization to guarantee their support for a set period of time. This
process inevitably leads to immigrant groups settling near each other.
Although the first Afghan arrivals to the United States were well
educated and professionals, more recent immigrants had fewer
experiences with Americans, less education, and, because they were not
here for schooling, had fewer opportunities to become adept at
To reach the Afghan American community, we provide our clients with tools such as:
Allied Media Corp. has experience in the following areas:
We, at allied media know how to target each and every
small medium and large Afghan American event that holds a tremendous
amount or Afghanis.
- Application of Behavioral Change Methods for Public Information Campaigns
- Media Campaign Cycle: Concept, Development, Production, Distribution
- Market Research and Intelligence
- Focus Groups and Surveys
- Media Effects Analysis and Effectiveness Assessment
- Media Consulting
- Media Placement
- Community outreach
- Diversity Recruiting
- Direct Marketing
- Creative Production