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AFGHAN AMERICAN MARKET
Afghan American Advertising & Marketing

Since 1999, Allied Media Corporation (AMC) has been serving the U.S. Government with local, national and international marketing campaigns. AMC is a leader in multicultural communications with a diverse staff of experts.

Media Placement and Consulting: Allied Media plans and executes campaigns on local, national, and international levels. We can narrow cast local Afghan targeted campaigns based on particular needs or expand them to reach the national and international Afghan communities. Our established relationships with Afghan media enable the lowest costing placements and leverage premium advertisement positioning. We track and analyze results to optimize on campaign activities and enhance return on investment, providing you with a media campaign that is customized for your needs and is results driven.

Afghan American Community outreach
: Allied Media Corp. understands Afghanistan. We package your message according to cultural context and sensitivities of the Afghan community and display it with strategic public relations tactics. This includes creating and disseminating in language press releases and ensuring media coverage, facilitating media interviews, creating partnerships with Afghan organizations, and utilizing and planning community events. The result is a word of mouth campaign coming from the trusted community influencers in Afghanistan.

Distribution: Allied Media Corp. distributes and displays client's literatures and material in hundreds of locations in the Afghan community. Client literature will reach targeted areas of Afghanistan by utilizing our relationships with Afghan stores, markets, restaurants, and night clubs. This service provides a unique opportunity for our client's message to be displayed through billboards, posters, flyers, and brochures at relevant community gathering places.

Allied Media Corporation has full-service communications and program management capability at the national and local levels in Afghanistan. Allied Media Corp. has proven synchronization with the Afghan Government, which allows for domestic production and distribution of media concepts.

Allied Media Corp. has the ability to use a variety of platforms during the course of an outreach campaign including book and magazine publishing, web production, television, radio and newspaper outlets. We have media resources (radio, news and billboard placement) available in all 34 provinces of Afghanistan.

Afghan Culture: History of Afghanistan and Durrani Empire Afghans as a whole draw their modern national identity from the founding of the Durrani Empire in the mid 1700's. From 1747 until 1823 Ahmad Shah and his sons and grandsons held the monarchy. They were the first Pashtun rulers of Afghanistan, from the Sadozai line of the Abdali (known as the Durrani since Ahmad Shah's reign) group of clans. It was under the leadership of Ahmad Shah that the nation of Afghanistan began to take shape following centuries of fragmentation and exploitation. However each ethnic group has its own unique history ...
Afghan people - Contributions to Humanity. The different ethnic groups that today make up Afghanistan made significant contributions in poetry, architecture, art, music, and religion. Prominent individuals are: Literature: Ibn Sina (Avicenna), one of the greatest philosophers and scientists in history - Tajik Jalaundin-e-Rumi, one of the greatest Persian poets - Tajik Khushal Khan Khattak, the greatest Pashtun poet - Pashtun Abdur Rahman ...
One almost homogeneous characteristic of the people, however, is their religion. Almost all Afghans are Muslims. Although early records are vague or nonexistent, the first Afghans to reach U.S. shores probably arrived in the 1920s or 1930s. It is known that a group of 200 Pushtuns came to the United States in 1920. Most of Afghans Americans are hard workers and would like to study.

Some of those who entered the United States were students who won scholarships to study in American universities. After the 1979 Soviet invasion of Afghanistan, many people from Afghanistan decided to leave their country to immigrate or seek refuge in other countries. These settled in Pakistan, Iran, the European Union, North America, Australia, and elsewhere in the world.

Large numbers of Afghan refugees began arriving in the United States in 1980 in the wake of the Soviet invasion. It is estimated that 55 to 67 percent of all Afghan refugees live there. In their communities, the Afghans have opened grocery stores and restaurants and television and radio programs are available in their language. In the late twentieth century, Afghans could be found in every state of the Union.

and began to settle in California (mainly the Los Angeles-Orange County area and San Francisco Bay Area) and in the Northeastern United States, where large Muslim community centers keep them closely bonded. Fremont, California, is home to the largest population of Afghan Americans. Smaller Afghan American communities also exist in the states of Texas, Illinois, Florida, Washington and elsewhere.

According to the Embassy of Afghanistan in Washington, DC, the overall Afghan population in the United States is around 300,000. 1973 to 1977. According to the U.S. Immigration and Naturalization Service, resident alien status was granted to several thousand Afghans.

When more than 40,000 Afghan refugees relocated to the Western Hemisphere in the 1980s, the largest groups settled in New York, Washington, D.C., San Francisco, and Toronto, Canada. The Bay Area of San Francisco has become a haven for Afghan refugees, who find the climate amenable, the California communities open to diversity, and, until 1994, the welfare system generous.

As noted, most Afghans entered the United States as refugees in the 1980s. Since 1989, however, most have arrived under the family reunification criteria. In that case, a visa is contingent on the willingness of family members or an organization to guarantee their support for a set period of time. This process inevitably leads to immigrant groups settling near each other. Although the first Afghan arrivals to the United States were well educated and professionals, more recent immigrants had fewer experiences with Americans, less education, and, because they were not here for schooling, had fewer opportunities to become adept at English.
To reach the Afghan American community, we provide our clients with tools such as:
Allied Media Corp. has experience in the following areas:

Expert Services:

  • Application of Behavioral Change Methods for Public Information Campaigns
  • Media Campaign Cycle: Concept, Development, Production, Distribution
  • Market Research and Intelligence
    • Focus Groups and Surveys
    • Media Effects Analysis and Effectiveness Assessment
  • Media Consulting
  • Media Placement
  • Community outreach
  • Diversity Recruiting
  • Direct Marketing
  • Creative Production
We, at allied media know how to target each and every small medium and large Afghan American event that holds a tremendous amount or Afghanis.

 

 

 
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Allied Media Corp.
McLean, VA 22101
Tel: 703 333 2008
Fax: 888 747 0957
Contact@allied-media.com
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