As a case study for diversity recruituing, Allied Media helped The US Army with their native speaking recruiting program in establishing a media plan that will reach out to the right market segment pull among the Afghan Americans community in the different cities and states.
The national media plan consists of Pashto and Dari language television and programs, Afghan American radio programs in several states, national Pashto language newspapers and magazines package and a plan with the top visited Afghan American websites.
To bring our client program even closer to the Afghan American Communities, Allied Media has put together a distribution package that got hundreds of thousands printed flyers and posters to more than 100 gathering places for the Afghan American speaking community.
The advertising and outreach strategy we adopted helped clients achieve their recruiting goals when it comes to cultural advisors, native speakers who master Pashto and Dari. Among the entire process of helping clients reach their recruiting goals, we provide market research and analysis, media planning and placement, direct marketing, public relations, distribution and creative production.
Allied Media Team produced Television ads for Client and placed the ads in key media to reach the targeted audience. Allied Media team created a general TV ad that would air during the full campaign period whereas other event driven ads were produced to target the audience in a specific time of the year.
For instance, Allied Media placed a 10 second sponsorship ad during the worldcup that gave satisfying exposure to hundreds of thousand viewers a day. During Ramadan, a very important month of faith for Muslims, an ad was aired during primetime to greet the community and wish them a blessed month.
Since its establishment, Allied Media has built solid relationships with event coordinators and ethnic organizations aroud the country. This competitive add on helps us stay alert of any special community events, conventions, gatherings, meetings, shows or raleigh about to occur nationwide or at the local level. |
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In many cases, Allied Media has had successful stories when keeping clients alert of such events that can boost their campaign exposure. This constant tuning to clients campaign help them adjust and take advantage of many unscheduled opportunities or unplanned advertising chanels which were not available at the time the campaign was launched.
“An essential component of U.S. national security in the post-9/11 world is the ability to engage foreign governments and peoples, especially in critical regions, to encourage reform, promote understanding, convey respect for other cultures and provide an opportunity to learn more about our country and its citizens. To do this, we must be able to communicate in other languages, a challenge for which we are unprepared.” National Security Language Initiative |
