ARAB AMERICAN COMMUNITY AND MARKET
a niche market and the opportunity to
tap its potential
Here is a
medium to reach one of an affluent and
growing segment of the US population.
The Arab American population represents a loyal, young, educated
market segment. the majority are
American citizens who hold executive or sales
positions or are entrepreneurs.
Arab Americans Arab Americans trace their roots
to 22 countries in Africa and Asia that share
a common language and heritage. There are of many religions. The majority of Arab
Americans are Christian -- Eastern Orthodox
(e.g., Greek Catholic, Maronite, Coptic, Assyrian,
and Chaldean), Roman Catholic, and Protestant
but Muslims are the fastest growing segment
of the community. The large majority of Arab
Americans are native-born Americans, and 82%
are U.S. citizens.
The first large wave of
to the United States began in the 1880s and
continued into the early 20th century. The second
began after World War II and has continued to
the present. The 2000 population has been estimated
at anywhere from 3 to 4 million. The Arab American
Institute (AAI) believes there are about 4 million
Arab Americans.
AAI explains that they
were undercounted in the 1990 Census, as were
many other ethnic, minority, and immigrant populations.
Because being of Arab heritage is an ethnicity,
Arabs (like Hispanics) are not counted separately
in the race question on the Census, but there
is no separate ethnic question for Arabs. The
long form of the Census includes an ancestry
question, but 2000 data are not yet available.
AAI data indicate that "most Arab Americans
are of Lebanese or Syrian origin, but the population
of Egyptian, Palestinian, and
Iraqi Americans has been growing steadily."
According to 1990 Census data, the population
is relatively concentrated: in 1990, two-thirds
(66%) lived in ten states, and one-third (33%)
lived in California, New York, and Michigan.
About half (48%) lived in just 20 metropolitan
areas; as of 1990 the top six were Los Angeles,
Detroit, New York, Northeastern New Jersey,
Chicago, and Washington, DC.
Two
thirds of Arab Americans speak fluent English,
three quarters use Arabic language media to
obtain vital information with over 70 percent
saying the best way to reach them is through
broadcast outlets. More than 90 percent of Arab
Americans have close friends or family in the
middle east and almost 65 percent have traveled
there. About one half of them are
Muslim, while the other 50 percent identify
themselves as Christian.
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Largest Arab American Communities
California
Los Angeles, Orange county, San Francisco, Marin County, San Diego, San Jose, Sacramento
One important advantage is the concentration of a very large majority the Arab Americans in the top ten largest cities in the US.
AMC strategy, therefore, emphasizes the constituency outreach aspect of campaign by teaming up with community and business organizations in cities with significant Arab American populations. AMC and the local anchor community organization present a solid knowledge of the specifics of the local Arab American community and awareness of the type of businesses, individuals or groups that operate there formally or informally, and often times AMC will perform some or all of the actions listed bellow to execute an effective PR campaigns for its clients.
Meet with local leaders in mosques, churches, community clubs, business organizations…etc, and inform them of the nature of the campaign and our plan to contact those in the community that will benefit from it and ask for their assistance and input and make literature available to them.
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A single Call to Allied Media Corp. provides you access to
more than 200 Arabic Language newspapers, magazines and broadcasters nationwide.
fast media and market proposals
qualitative readership data
industry expertise and knowledge
A single insertion order allows you
to reserve space in one publication/broadcast Arabic Language station or in every Arab American publication in the country
to obtain AMC leverage and expertise in the Arab American Market & Arab American consumer behaviour.
to enjoy peace of mind because your campaign is in professional hands.
A single invoice
Provides you with all tear sheets and billing information.
Handles all payments to Arab American publications, TVs Radios and Websites.
Takes care of your campaign – from start to finish.
Arab American publications are central to any effort to reach the consumer community. In the U.S., publications are an inseparable part of the local Arabic community; delivering news that is specifically geared to the needs and concerns of the Arabic-American segment.
Allied Media has built a longstanding relationship with a variety of Muslim and Arabic media outlets, making our agency invaluable in effectively planning and strategically placing your advertising campaign in this community media.
In today's continually evolving marketplace, connecting with the Arab American consumer is more important than ever.
AMC's Newspapers Network offers businesses and Government the opportunity to communicate with the Arab market, through a medium that overcomes language and cultural challenges.
The Arab American community recognizes and is loyal to advertisers that make an effort to reach out and build a relationship with the community.
AMC provides the opportunity to market directly to this growing community in the United States.
We select the most effective publications for ad placement.
Arab American National Marketing: Los Angeles, San Francisco, Detroit, Chicago, New York, New Jersey and Houston/Dallas, Washington, Boston, Los Angeles, San Francisco, Washington, Orlando, Miami, Las Vegas, Philadelphia...etc
According to a study by Pitney Bowes, 65% of the total mail received by a household is direct mail. With so much competition for your market's attention, your message must be relevant and delivered in the most effective way. As direct mailing specialists, we're committed to our customer's success by organizing, managing, and providing access to all direct response disciplines.
Allied Media begins the process by defining your goals, and then selecting the most appropriate means to reach your audience.
Every printed piece (whether direct mail solicitation or brochure) speak volumes to the world about your company. Allied Media ensures an individualized direct mailing campaign that effectively promotes your individual vision. Click here for more details
MEDIA PRODUCTION
Allied-Media produces our award-winning graphics and videos at our local and fully equipped Studios. Click here for more info
VIDEO Production for the Arab Market
AMC Production editors work with top of the line equipment, offering tremendous number of effects, transitions, titling options, output formats and more.
Allied Media works with multi-lingual talents that will deliver your message successfully through commercial on-camera work or voice over dubs.
The ability to produce content that is compatible with Middle Eastern and European systems (PAL, NTSC, SECAM).
We work with outstanding translators to subtitle your video project or training video to an Arabic speaking audience.
From storyboarding to post-production, we work with you to develop your infomercials, short documentaries, and short videos.
Allied Media uses top of the line graphic software to produce professional high quality posters, banners, postcards, and promotional prints.
We use software developed exclusively for creating complex and innovative settings for laying out Arabic text, and with the most complete Arabic font library available.
With our reverse layout feature we can easily convert a Left to Right document to a Right to Left one or vice versa, which is helpful when creating multilingual documents.
Produce highly effective publicity campaigns to deliver your message to the Arab-American communities: youths, families, and voters.
An understanding of effective business identity development and branding assures you professional memorable logo and product design.
Understanding of magazine and newspaper standards to produce eye-catching ads and covers.
Work with traditional artists to produce amazing calligraphy.
The ability to translate information into clear concise educational graphics or informational booklets.
Allied Media employs skilled artists who can work with you to develop effective storyboard designs for your video projects.
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© 2007 Allied Media Corp. All rights reserved