Marketing Activities

• Yearly budget of above 2m USD is allocated for the implementation of an integrated marketing plan that includes ATL and BTL activities
• Free Distribution
• 5 Star hotels
• Major airlines to and from the Gulf
• Selected café's etc...
• Al Wasat political tabloid is circulated free of charge on every Wednesday

For the first time in the Arab world

Al Hayat Arabic Daily Newspaper  & LBC Satellite Arabic Language News Channel a print medium joined efforts with an audio/visual medium to create a new concept of news reporting

• Al Hayat & LBC SAT joint-ventured to create a newsroom (a setup of common reporting network)
• Both media have put together all their resources on reporting tools, correspondents, journalists, political analyst……
• Audio visual exposure 24 hours a day à boost Al Hayat’s image & awareness
• Better quality of news due to the wider information sources
• Faster reporting
• Wider coverage throughout the world