Marketing Activities
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Yearly budget of above 2m USD is allocated for the implementation of an integrated marketing plan that includes ATL and BTL activities
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Free Distribution
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5 Star hotels
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Major airlines to and from the Gulf
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Selected café's etc...
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Al Wasat political tabloid is circulated free of charge on every Wednesday
Recent Development - News Collaboration
For the first time in the Arab world
Al Hayat Arabic Daily Newspaper & LBC Satellite Arabic Language News Channel a print medium joined efforts with an audio/visual medium to create a new concept of news reporting
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Al Hayat & LBC SAT joint-ventured to create a newsroom (a setup of common reporting network)
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Both media have put together all their resources on reporting tools, correspondents, journalists, political analyst……
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Audio visual exposure 24 hours a day à boost Al Hayat’s image & awareness
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Better quality of news due to the wider information sources
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Faster reporting
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Wider coverage throughout the world
