South Asians in United States

Over 2 million South Asians in the United States
108% growth of the Asian Indian population in the U.S. between 1990 and 2000

ASIAN AMERICAN GROUPS
HIGHEST GROWTH AMONGST ALL ASIANS
CENSUS 2000 AND 1990

Demographics

Education:
Doctorate:	05 %
Masters:	28 %
Bachelor's :	25 %
Less than Bachelor's:	42 %

 

Occupation:
Professional / Executive / Entrepreneur:	85.8 %
Blue collar:	11.0 %
Other:	3.2 %

AGE DISTRIBUTION

Age Distribution: MEDIAN AGE: 40 years
25-44 years:	62.3 %
24 years & below:	5.2 %
25-34 years:	30.9 %
35-44 years:	31.4 %
45-54 years:	23.1 %
55 years and older:	9.4 %

Highest Median Household Income amongst any ethnic minority: close to $ 60,000 p.a.( Asian Indians )

Estimated Annual Buying Power over $65 billion

Spending Patterns

• 90% households have cars, 64% have two/more
• 70% would like to buy a new auto rather than a used one
• Ownership of luxury vehicle is higher than the national market
• More likely to have home mortgage, auto and personal loan as compared to the mainstream market
• 93% travel on vacation at least once a year
• 78% households have computers, 48% have cell phones
• 64% eat out at least once a week

Psychographics:

• Proud of cultural heritage and sense of community bonding
• Maintain links with homeland
• Industrious people - take initiative
• Emphasis on education
• High on investments and wealth creation

B4U and South Asians

• With all the above facts, there is another common thread which keeps South Asians intact across the globe– Their Passion for Bollywood
• This young group is a big consumer of entertainment products, especially ethnic entertainment
• Bollywood is the world’s most prolific film industry based in Mumbai, India
• An average of 1000 full length feature films are produced every year
• The most popular entertainment option for South Asians around the world
• Combination of Movies & Music\
• Bollywood revenues from U.S. alone are over $100 million per year
• Bollywood producers recognize this burgeoning market by
  – Incorporating story lines with elements of Indian life abroad
  – Organizing steady stream of Bollywood shows and performances in the U.S., almost 1 show a month
• Headquartered in London, B4U is available in 80 countries around the world
• B4U Movies & B4U Music, channels that plug the Quality *Bollywood TV Entertainment gap for South Asians around the Globe
• The world’s favorite 24/7 bollywood TV network
• B4U Movies and B4U Music are pay channels in a number of markets
• B4U is Digital – Better audio and video quality
• It has compelling and loyalty inducing programming - the biggest bollywood hits and the best of bollywood music
• Available in 80 countries
• B4U Cumulative global reach of over 40 million households
• Future markets – South America, Australia, Caribbean Isles