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B4U
Network is a whole new approach to Bollywood. We aim to redefine the
global perception and attitude towards Bollywood, world's most
prolific film industry.
A vertically integrated company, B4U Network is involved in all aspects
of the Bollywood film industry from film making to film distribution and
merchandising.
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B4U
is the world's first 24-hour South Asian Premium Digital
Bollywood Movie Channel, launched in August 1999 in the UK. This
was followed by a global launch within six months. B4U is
currently available in the Middle East, US and Canada as the
world's first pay per view Bollywood channel. This value-based
service from B4U is now available in Europe, US and South Africa
too.
The main driver and unique selling proposition (USP) of B4U is
its symbiotic affiliation with Eros International, the largest
distributor of Bollywood films worldwide. This enables B4U to
screen new movies within six months of their theatrical release.
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B4U guarantees five films every day, a satellite premiere every Saturday
night and comes with a blockbuster promise every Sunday night. This is
topped with exclusive star interviews, behind-the-scenes, making of
films, music based programs, news and interactive programs. This
includes features like Movie On Demand whereby a movie is shown as per
viewer's choice, voted through its website www.b4utv.com.
B4U Network launched a second channel B4U Music in May 2000 in the UK -
a free to air channel, which has caused much excitement amongst the
satellite digital audience. The channel not only shows latest and
forthcoming song sequences from Bollywood films but an array of music. |
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B4U
Music was simultaneously launched in India and has developed a
devoted fan following in such a short span. B4U VJ's have proved
to be a phenomenal success among the music lovers.
The USP of B4U Music is that we can show full songs from
Bollywood movies instead of mere clips as shown by other
competitive
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channels
that don't have legal rights to the songs. B4U Music is set to be a
global channel with beams covering the Asian region, Middles East and
the Western hemisphere.
Recently, the B4U Network has joined hands with Fashion TV (FTV), a free
to air satellite channel broadcast to 100 countries. B4U has a 15-minute
band at prime time to showcase Indian models on Indian ramp donning
Indian designer wear. This band is repeated 4 times a day on the 24-hour
global beam and provides an International window to Indian fashion and
design.
The B4U Network has also tied up with French music channel MCM
International and produces an hour band of Indian music on the MCM
channel and can be seen on a worldwide beam. |
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B4U has
the distinction of being the first on many counts.
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It
is the world's first 24-hour premium digital movie channel for
South Asians. |
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It
is the first Asian channel to launch pay per view anywhere in
the world starting with Canada and soon in the USA and the
Middle East. |
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It
is the first Asian channel to go global within 6 months of its
launch. |
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It
is the first Asian Channel to launch as a premium service in the
Middle East. |
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...... And this is just the beginning. You can expect more from us! We
know that the world is watching us. while you are watching B4U. Keep
watching!!!
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