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• Brazil is the largest
country in Latin America and the 5th largest in the world
• 8.5 million square kilometers
• 160 million inhabitants
• Globo Organizations – Communication companies
that speak with those millions of Brazilians
• Mission to a country as vast and diverse as Brazil:
– Inform
– Entertain
– Educate
Globo TV Network
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- Creates and produces the most popular TV shows
in Brazilian television
- Exports hit productions to more than 130 countries
worldwide
- Globo Production Center:
– Largest production complex in Latin America
– Just for “novelas” and “mini
series” Globo produces the equivalent of 800
movies per year
– 90% of the shows broadcasted during primetime
come from Globo’s studios
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What is TV Globo International ?
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• First Brazilian
channel broadcasted on worldwide network
• Globo’s quality programming that makes
it the leader of all segments in Brazil reaching a potential
market of over 5 million viewers
• From Rio de Janeiro, Globo’s signal reaches
different satellites to be distributed to the US and
the world in digital quality •
Premium-programming channel available to US viewers
• Available to DISH Network customers in the
US on channel 596, broadcasted 24 hours a day |
Why advertise with TV Globo International
Purchasing Power generated by Brazilian
Population in the US
1,420,000 Brazilians X $ 2,000
average monthly income = US$ 2,840,000,000
generated by Brazilians in the US per month
Awesome consumer potential!
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• 24 hours
of information and entertainment in Portuguese
• Brazilian art and culture reach new horizons,
giving advertisers a whole new possibility of
investment
• Stronger identity when message is delivered
in viewer’s native language
• Potential market of
over 5.5 million viewers
• Low CPM
• Premium-channel audience:
– More purchasing power
– Target audience directly reached –
no spills over |
SUBSCRIBERS AROUND THE WORLD
• US/Dish Networks-KBS...............................
60,000 households (premium)
• Japan/IPC-TV Sky Perfect TV!......................
47,000 households (premium)
• Bolivia/Cotas Cable/ITS/Multivision................18,700
households (basic)
• Peru/Telefonica.........................................
120,000 households (basic)
• Argentina/Cablevision..................................1.6
million households (basic)
• Chile + Colombia/Sky Multi Country.............
70,000 households (basic)
• Angola/Multichoice Angola...........................70,000
households (premium)
• Canada-UK-South Africa-Spain-Venezuela-Australia-Mozambique
TV Globo International’s Cost
Benefit
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- Number of households reached
by Globo Internacional in the US – 60,000
- Average number of persons
reached per household - 5
- 300,000 total persons reached
- $80/300 = $ 0.27 PER THOUSAND
viewers reached
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