20 de Mayo is designed to serve the interests of the Hispanic community in Southern California. It also reaches Hispanics throughout the United States via paid subscriptions. 20 de Mayo is an effective selling vehicle accessible to the Spanish speaking consumers who seek the Hispanic media for information, reference and orientation. DEMOGRAPHIC BREAKDOWN OF READERS: Puerto Ricans 10%, Cubans 35%, Central Americans 15%, South Americans 10%, Mexicans 30%,

The 20 de Mayo is in the Los Angeles, CA DMA. The 20 de Mayo offers ROP and insert advertising opportunities in its daily circulation.