The explosive growth of the Latin American immigrant population in the United States has fueled the proliferation of Spanish-language media. In the past three years, the number of homes where Spanish is the dominant language has grown by about 19 percent to more than 5 million, nearly half of the total Latino TV households, according to Nielsen Media Research.

Also, both English- and Spanish-dominant Latino households tend to watch more television in the daytime and prime time, regardless of their age, the data also shows. This translates into ultra-competitive media environments, especially in major markets like New York and Los Angeles, where many TV stations compete for the Spanish-language audience.

 “Now, Spanish-language is competition to mainstream,'' said Veronica Villafañe, a television news reporter for the past 14 years in San Jose, Calif., Los Angeles and other markets and president of the National Association of Hispanic Journalists.

Allied Media's media planning and placement specialists immerse themselves in understanding the overall marketing strategy of your company. When trying to reach out to the Hispanic consumer, we realize the importance of being right on target to maximize the use of your media dollars. We offer our experience and knowledge of the Hispanic programs on a nationwide and local network, combine it with your targeted audience and integrate your company’s brand strategy, to develop strong and effective media planning and placement that will provide optimal solutions for achieving your business goals.

Allied Media will help you air your TV spot in prime time or in programs that fit your audience demographics. We will help you determine what the best placement is to get the most of your advertising dollar spent.

"Television is the medium of choice for Hispanics, regardless of the language they learned first" according to American Demographics.

Hispanics make media choices based on demographic and life style considerations. Additional components affecting media choices include:

• Spanish language proficiency and preference
• Level of acculturation into the general market lifestyle
• Television viewing patterns vary greatly by the three main language differences: English Dominant/Spanish Dominant/Bilingual.