a super-responsive audience of weight and beauty
conscious individuals who have responded to various
offers of weight loss, beauty products, Vitamins/nutritional
aids, exercise programs, health/fitness newsletters
and subscriptions and much more.
Allied Media Corp's
are compiled from subscribers, responders, census
track data, and the application of a Proprietary
"Ethnic Encoding System" to a nationwide household
database. This data is then appended with
additional data from National Credit Agencies
to determine, Age, Income and Net Worth.
Our mailing lists
are periodically run against the NCOA (National
Change of Address) file that is provided by the
US Postal Service. This is a file of all the people
that have changed or updated their address. The
NCOA file is updated monthly. Our lists are run
against the NCOA file on a quarterly basis.