The African American consumer has an annual disposable income of over $535 billion dollars. Defined as a discerning buyer, African Americans continue to demonstrate tremendous brand loyalty to the products and services of companies that acknowledge their existence and advertise to them directly. Advertising to the African American consumer is 50% more effective than general market ads in stimulating sales.
TOTAL FILE of African Aerican mailing lists: 7,000,000
BASE PRICE: $70.00/M
mailing lists Files are compiled from subscribers, responders, census track data, and the application of a Proprietary Ethnic Encoding System to a nationwide household database. This data is then appended with additional data from National Credit Agencies to determine, Age, Income and Net Worth.The data is then telephone verified to guarantee accuracy.