There are more than 7.6 million Hispanic households in the United States, averaging 3.6 people per householdThe average Hispanic household spends $30,013 annuallyThere are about 1 million Hispanic households in the United States with incomes of $50,000 or moreU.S. Hispanic households have 2 or more peopleemployed full time.58% of Hispanics over 18 are employed full time.Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.

Hispanics spend, on average, $300 more per year on food and $250 on apparel products and services than the general market.

An active consumer market.
Hispanics spend, on average, $300 more per year on food than the general market. They are more likely to use over-the-counter products and experiment more with personal care products than the general market. 85% have at least one credit card, 45% have a calling card, and 73% have made a long distance call (within the U.S.) in the last month. 68% of U.S. Hispanics own at least one automobile and 18% of these cars were purchased in the past year. They are heavier purchasers of swimwear, neckties, men's shirts and casual shoes, lingerie and women's slacks than the general market.

Effective access to the Hispanic market.
The average B/W full-page ad costs six to nine times less than other national magazines with smaller circulations. The network full page CPM (cost per thousand impressions) averages a low $50 and nearly half the network publications are audited.

The Allied Media Publication Network allows you to target this market through publications whose editorial focus is directly linked to Hispanic culture.

Hispanic media have grown in the past decade - newspapers alone have increased 55 percent - and with the news from the census that Hispanics are the largest US minority, more attention is being paid to how to reach this group that has a purchasing power of more than $490 billion a year.

Hispanic media - print, radio, and TV in Spanish, English, or both -were on the rise. Since 1990, Hispanic newspapers have grown from 355 to 550, Hispanic magazines grew from 177 to 352.
...................................................................................................

Spanish-language media often take a different approach from mainstream outlets -focusing on issues of importance to their audience. Some outlets might adopt a more opinionated tone, as is taken by media in immigrants' home countries, or cover international news from those countries. coverage would include questions to politicians about policies that affect Hispanics..." by Kim Campbell

..................................................................................................

How to Find and Target the Complex Hispanic Consumer in Emerging Markets
The key segments:

- New Lifers. This group includes foreign-born Hispanics living in the United States an average of eight years. They have young children, and 61 percent prefer to speak Spanish mostly or exclusively.

-Old Ways. This group also includes foreign-born Hispanics. They have spent about half their lives in the United States, have a mean age of 54, and 61 percent prefer to speak Spanish mostly or exclusively.

-Settled In: These mostly U.S.-born Hispanics have spent the majority of their lives here. They have a mean age of 43 and Nineteen percent prefer to speak Spanish mostly or exclusively.

-The Pioneers: These Hispanics are exclusively born in the United States, have a mean age of 65 . Twenty-one percent prefer to speak Spanish mostly or only and 47 percent live in New York, Los Angeles, San Antonio or Albuquerque, NM.

-Young Americans: Three-quarters are U.S.-born, and they have an average age of 26 . Seventeen percent prefer to speak Spanish mostly or only. These are the heaviest Internet users among Hispanic consumers, accounting for 43 percent of Hispanics who spent 10 or more hours online in the past week.