There are 35
million African Americans in the United States comprising 12.7%
of the total population. This population segment is expected to
grow nearly twice as fast as the rest of the population over the
next fifty years. The median age of African Americans is 30, nearly
six years younger than the median age of the total population.
U.S. Census data, 85% of African Americans live in metropolitan
areas with the majority living in the top 20 metropolitan areas.
The A.M.C. African American Publications Network penetrates these top DMA markets with over 200 newspapers and
a readership of over 12.7 million reaching nearly 85% of all African
Americans over 12 years old and allowing advertisers to target
these African American consumers most efficiently.
Americans spend over $520 billion annually.
There are 12.9 million African American households in the U.S.
representing a 48% increase over the last 20 years. African American
households are larger than the average of the total population.
The average size of each African American household is 3.2 people
compared to the U.S. average of 2.6 people. An average household
spends $23,642 annually.
Americans are an active consumer market. African
Americans most often shop for pleasure. In fact for most people,
shopping trips are regular social outings with their peers.