-
-
-
Over 260 African American newspapers
& publications from across the U.S.
Media Buyer, Media placement
| 
|
Reaching diverse target markets
has become increasingly important in today's expanding marketplace.
The A.M.C
African American Publication Network provides advertisers
the opportunity to reach this African American market with
targeted publications. According to national research, African
Americans prefer community newspapers over other types of
media including television and radio. |
There are 35
million African Americans in the United States comprising 12.7%
of the total population. This population segment is expected to
grow nearly twice as fast as the rest of the population over the
next fifty years. The median age of African Americans is 30, nearly
six years younger than the median age of the total population.
According to
U.S. Census data, 85% of African Americans live in metropolitan
areas with the majority living in the top 20 metropolitan areas.
The A.M.C. African American Publications Network
penetrates these top DMA markets with over 200 newspapers and
a readership of over 12.7 million reaching nearly 85% of all African
Americans over 12 years old and allowing advertisers to target
these African American consumers most efficiently.
African
Americans spend over $520 billion annually.
There are 12.9 million African American households in the U.S.
representing a 48% increase over the last 20 years. African American
households are larger than the average of the total population.
The average size of each African American household is 3.2 people
compared to the U.S. average of 2.6 people. An average household
spends $23,642 annually.
African
Americans are an active consumer market. African
Americans most often shop for pleasure. In fact for most people,
shopping trips are regular social outings with their peers.
African
American Consumer Highlights:
| 43%
own their own home |
| 64%
of households took at least one vacation within the past
year |
| Spent
$33 billion on new cars last year |
| Spent
$3.8 billion on consumer electronics last year |
| 23%
hold a bachelors degree or higher |
Sources: 2000 U.S. Census Current Population Survey, 2000 U.S. Department
of Commerce Study, Travel Industry Association of America, National
Minorities Business Council
-
-
|
Copyright
© 2007 Allied Media Corp. All rights reserved
