HISPANIC MARKETING AND MEDIA

Media Planning and placement

The AMC Hispanic Publication Network
gives you a competitive edge.

	A single Call to Allied Media Corp. provides you access to hispanic newspapers and hispanic broadcasters nationwide. fast  media and market proposals qualitative hispanic readership data industry expertise and knowledge of the hispanic market

	A single insertion order allows you to reserve space in one hispanic publication/broadcast station, in every hispanic publication or hispanic station in the country to obtain AMC leverage and expertise in the hispanic market to enjoy peace of mind because your campaign is in professional hands.

	A single invoice Provides you with all tear sheets and billing information Handles all payments to hispanic publications Takes care of your hispanic campaign – from start to finish

Allied Media's Hispanic Newspapers & Magazines Network
Local, Regional or National Coverage!

Spanish-language media often take a different approach from mainstream outlets -focusing on issues of importance to their audience. Some outlets might adopt a more opinionated tone, as is taken by media in immigrants' home countries, or cover international news from those countries. coverage would include questions to politicians about policies that affect Hispanics..." by Kim Campbell

With the changing face of America, it's more important than ever to accurately pinpoint your audience. Hispanics comprise the largest growing market in the country,increasing 53% in the last 10 years?5 times the rate of non-Hispanics. By the year 2005, Hispanics will constitute 13% of the population with over 36 million,making them the largest minority group in the U.S.As this market gains in size, many Hispanics are only partially assimilated into the English language and culture, preferring their own language and media andchoosing to maintain their Hispanic culture. Neither national television nor other national media impact this market as powerfully as Spanish language publications.91% of U.S. Hispanics speak Spanish at home and 67% are more comfortable with Spanish language publications.Nationally, there are 28.6 million Hispanics. Allied Media's Hispanic Publication Network penetrates the top DMA markets, including publications located in the top 10 Hispanic states in the U.S.

A powerful consumer market with an annual spending power of over $350 billion.

There are more than 7.6 million Hispanic households in the United States, averaging 3.6 people per householdThe average Hispanic household spends $30,013 annuallyThere are about 1 million Hispanic households in the United States with incomes of $50,000 or moreU.S. Hispanic households have 2 or more people employed full time.58% of Hispanics over