The Russian-American population is estimated at approximately 3.8 million people. The graph below shows the distribution of the population among the different states in the United States of America.

Ethnic Population

The Russian-speaking American market, is characterized by a large, rapidly growing, and well-educated base of US-Russian citizens, permanent and temporary residents who are particularly fond of reading. The Russian-born population represents the second largest segment after Mexican-born at 10.4% of 28.4 million foreign-born Americans and shares various favorable characteristics.

The Russian-born population has a substantially higher per capita income and a higher level of wealth, is better educated, and is older in age, making it a very attractive segment for any health magazine. Combined with an inadequate supply of magazines/ newspapers in the US that capitalize on this market opportunity, the health magazine is well positioned to succeed in attracting extensive readership.

The United States is represented by almost 120 ethnic groups. Seven of these groups—Mexican, Russian, Chinese, Indian, Philippine, Vietnamese, and Cuban —account for more than 55% of the total ethnicities. Two distinct segments represent the ethnic groups:

Russian market

Areas of the highest concentration
of the Russian-American population

Russian Radio Network

NTV Russian-Language Television

RTVI Russian-language Television

Study of the Audience of the Russian-Language Mass Media in New York