The Russian speaking community, share a great deal more than a uniquely beautiful language - they share a love of beauty in other intangibles such as art, literature, and music - as well as tangibles such as homes, cars, and clothing .

Much like Americans in the 1950's and 1960's,  immigrants from the Former Soviet Union (FSU) to the U.S. are extremely status conscious - no doubt a reflection of the lack of high quality consumer goods in the FSU and the novelty of material abundance in America.  Opportunities that most Americans take for granted -  the ability to own a home, to own the latest model of a car - were an impossibility in Russia and the 14 former republics of the Soviet Union.

The incredible array of consumer choices, however, can be confusing - and word of mouth among the Russian speaking community is a significant deciding factor in purchases. Advertisers in Russian language media are viewed as friendly and supportive of their readers and audience.