Study of the Audience of the Russian-Language Mass Media in New York, advertise tothe russian americans

Russian-speaking population of the New York Metro area is one of the most attractive markets, not only because of large size (1 380 000 people), but also because of the average income ($45 000), which accedes the average New York income by $9 000. The market is certain to draw attentions of the advertisers, who are interested in extending their clients base and attracting Russian-speaking population.

There is a great number of advertising channels that can help firms to reach the Russian market. Currently, there thirty-two Russian-language newspapers, three TV stations and tree radio stations. However, despite the fact there is a substantial number of mass media, advertisers and mass media did not have a data, which would allow them to determine the popularity and ranking of a certain media outlet, to produce a comparative analysis of the
audience, to determine the characteristics of the mass media and find out the size of the audience.
This information is vital for the media planning, because it allows formulating an advertising message and targeting it directly to the market segment needed.

In order to address the problem of information gap, Press Release Group™ has conducted a full-scale study of the audience of the Russian-Language Mass Media in the New York Metropolitan Area. The study has been conducted by distributing questioners in all areas of concentration of the Russian- speaking population. Standard deviation of the study is 0.05.)

The goals of the study were to answer the following questions: What are the demographic characteristics of the Russian market in the New York Metro area? (sex, age groups, income, internet usage, areas of concentration, household and family size and etc…)
What is the reach and audience structure of all Russian-language mass media? What are the listening patterns of the audience? In addition, other questions necessary to determine the characteristics and purchasing behavior and political activity of the Russian market.

The size of the study – 27 pages, including 32 figures. The study includes data on 22 major newspapers and magazines, 3 radio stations and 3 TV channels. There is also demographic data of the Russian market.

The study of the audience of the Russian market will be conducted semi-annually in order to follow the changes of the rapidly developing mass media market and audience preferences.