• Designed to bridge the Ocean
• Directly addresses audiences thirsty for dialog with Russian people and starving to understand the Russian way of life and thinking
• Gives a podium to those who have a say in Russian politics, economy, and culture

MISSION
To create a contemporary channel delivering the best Russian programming from Moscow specially made for Russian speakers abroad and for all those interested in Russia

BASICS
Format: news, entertaining and musical TV channel
Launched August 1, 2002
Broadcasting 24 hours, 7 days a week - from Moscow Ostankino studios
Geographic coverage: territories of North America (Intelsat 6 encoded signal), Europe and Middle East (Atlantic Bird 1 decoded signal as yet)
Russia and the CIS – are covered by sister Nostalgia TV channel

US TARGET AUDIENCE
Russian speakers
Immigrants from Russia and former Soviet Union
Home speakers
First ancestry Russians
Second ancestry Russians
Americans interested in Russia
Politicians
Journalists
Historians
Americans studying Russian language
High school students
College students
Adults learning languages on their own