If your organization or company are interested in reaching the lucrative African American consumer, Allied Media provides a comprehensive package of information and insight about African American consumers. You will gain a thorough understanding of the current demographic profile of the African American population. Through the analysis of data from published and trade sources, and in-depth examinations of the economic and societal trends that influence the consumer behaviors of this large and influential segment of the population, Allied Media helps you plan your marketing campaign and will design a media plan that will gets you results.
The African American population is now more than 37 million. African Americans have spent $719 billion in income on apparel, entertainment, food, beverages, toys, computers, cosmetics, automobiles, travel and dozens of other categories.
Over the past two decades the buying power of African American households has more than doubled and has grown 50% faster than that of the U.S. population as a whole. Other key social and economic indicators—such as homeownership and college enrollment—are also improving at above-average rates for African Americans. Another factor in the rising affluence of African Americans is a noticeable increase in the number of high-income, married-couple African American families. As a result of these long-term trends, more and more African American households are achieving middle- and upper-income status.
Allied Media believes that this segement of the U.S. market is worth understanding in order to plan a very effective marketing campaign.
Call us today to assist you plan your marketing campaign.
(703) 333 - 2008