African Americans
AFRICAN AMERICAN MARKET Minority Marketing & Ethnic marketing

Reaching diverse target markets has become increasingly important in today's expanding marketplace. Allied Media’s African American Publication Network provides advertisers the opportunity to reach the African American market with targeteAfrican americand publications. According to national research, African Americans prefer community newspapers over other types of media including television and radio.

There are 35 million African Americans in the United States comprising 12.7 percent of the total population. This population segment is expected to grow nearly twice as fast as the rest of the population over the next fifty years. The median age of African Americans is 30, nearly six years younger than the median age of the total population.

According to U.S. Census data, 85 percent of African Americans live in metropolitan areas with the majority living in the top 20 metropolitan areas. The Allied Media African American Publications Network penetrates these top DMA markets with over 200 newspapers and a readership of over 12.7 million reaching nearly 85 percent of all African Americans over 12 years old and allowing advertisers to target these African American consumers most efficiently.

African Americans spend over $520 billion annually

There are 12.9 million African American households in the U.S. representing a 48 percent increase over the last 20 years. African American households are larger than the average of the total population. The average size of each African American household is 3.2 people compared to the U.S. average of 2.6 people. An average household spends $23,642 annually.

African Americans are an active consumer market. African Americans most often shop for pleasure. In fact, for most, shopping trips are regular social outings with their peers.

Top Five African American Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five African American Metros: - New York - New Jersey - Washington - Baltimore - Chicago - Gary - Los Angeles - Philadelphia  
African American Consumer Highlights
  • 43% own their own home
  • 64% of households took at least one vacation within the past year
  • $33 billion was spent on new cars last year
  • $3.8 billion was spent on consumer electronics last year
  • 23% hold a bachelors degree or higher

Sources: 2000 U.S. Census Current Population Survey, 2000 U.S. Department of Commerce Study, Travel Industry Association of America, National Minorities Business Council.


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