Banner Ads Technical Guidelines

Banner Size And Weight



Banner Type





(in Pixels)



Maximum File Size (Weight)

Leaderboard Banner

Aljazeera Arabic

728 x 90

.JPG/.GIF/ Flash (SWF)


Standard Banner

Aljazeera Arabic

468 x 60

.JPG/.GIF/ Flash (SWF)


Skyscraper Banner

Aljazeera Arabic

160 x 600

.JPG/.GIF/ Flash (SWF)


Aside Banner

Aljazeera Arabic

150 x 140

.JPG/.GIF/ Flash (SWF)


Sponsorship Banner

Aljazeera Arabic

390 x 50

.JPG/.GIF/ Flash (SWF)


Newsletter Banner

Aljazeera Arabic

468 x 60



Square Banner

Aljazeera English

300 x 250

.JPG/.GIF/ Flash (SWF)



Flash Banner Requirements


Please ensure the following parameters are set:


v   clickTag is used in the URL

v   the URL box is set for an expression

v   the target window is set appropriately (generally _blank is the best choice)


N.B. This method will only work with Flash 4 or higher creatives. Flash 3 creatives

and below do not have the necessary features.


Also, make sure that the filename is all lower case without any spaces. Not having spaces in the filename and keeping the filename lower case will help prevent problems in locating the file across different servers.


clickTag is used in the URL

We recommend that clickTag is used to only pass the click tracking information. ActionScript is used to combine the clickTag together with the file.


For Flash 4, the URL should look like Example 1. The end result would follow the pattern:


Example 1.


For Flash 5, the URL should look something like Example 2. The result should follow the same pattern:



Example 2.


For Flash CS3, the URL should look something like Example 3. The result should follow the same pattern:



Example 3.



The URL box is set for an expression

The text that is entered into the URL box is an expression. When the file plays, the expression will be evaluated and replaced with the click tracking string and the

destination URL from the banner serving system. In order for this method to function

correctly, you must indicate that the text is an expression.


In Flash 4, the button to the right of the URL should have an equal sign. It should not have the letters abc. (See Example 1.) In Flash 5, the expression check box should be checked (See Example 2). Note that there are two buttons or check boxes. One is for the URL and one is for the target window. Make sure that the button or check box for the URL is set correctly.


The target window is set appropriately

Most richmedia advertising is served through a different frame or through javascript. Frames or javascript allow a site to rotate ads. Because frames are sometimes used, the target window for the click through URL must be set appropriately. If the target window is set incorrectly, the advertisers site will not appear in the right location. We strongly recommend to set the target to _blank.


Passing variables is set appropriately

When the click through occurs, the browser will first contact the ad server to count the click and then go to the advertisers site. If you are not passing variables to the advertisers site, set the Variables drop down box to Dont send. To pass variables, choose Send using GET”.


Multiple Click-Through Areas

If the files contain multiple clickable zones with different destination URLs, follow the same procedure with different clickTag names: clickTag01, clickTag02, etc.


Allied Media Corp.
McLean, VA 22101