So I’m sitting here, wondering what I should blog about, wondering what innovative concept I can come up with in order make my mark in the social media arena. I’m wondering if there is any point to wondering these things at all until I realize that being INNOVATIVE doesn’t mean coming up with a new CONCEPT, but rather an angle or idea that can make ANY concept more effective.
People spend a lot of time trying to be early adopters, never taking the time to look back at establishments in a field that could be improved. For example, blogging, everyone is doing it, I’m doing it right now. Blogging is a tool, used by individuals with a cause, to spread their word to others who share a common interest. In short, it is a tool that connects people. I guess this is why blogging is considered social media. But how can I come up with an innovative way to use this tool to connect me to the people I want to connect to.
But before I go any further, let me tell you a little about myself. My name is Paul Young. I live in northern Virginia, right outside of Washington DC. I work for a multicultural marketing firm in the area and have recently been exposed to the idea of utilizing social media for the purpose of marketing. This then brought me to the idea, “how can I use social media to help find solutions for MY clients?” That said, I need to learn about all the different aspects of social media and experience them firsthand. As my father used to say, “There’s no better way to learn how to swim than to jump right on in.”
Today, I’m going to embark on a journey, into the world of social media and this post is my first step. Every week, I’m going to read blogs (and respond to them), write blogs (I think the term is blogging, j/k), watch online videos, make online videos, tweet, network, and find any way possible to connect with people. And though this idea might not be NEW, I think I can still make it innovative by adding a little bit of spice. My journey into the world of social media is going to be a multicultural one.