Their Public Service Announcement is Online and On Air
Alec Brook-Krasny, Andrew Golota and James Zogby — are the newest additions to a growing list of well-known Americans who have recorded public service announcements (PSAs) in support of the 2010 Census.
The list of endorsements includes President Obama, Miss America Caressa Cameron, Donny Osmond, Karl Rove, Olympic athletes, major league baseball players, mayors, Members of Congress and the late Dorothy Height. The PSAs featuring Brook-Krasny, Andrew Golota and James Zogby released today to remind Russian, Polish and Arab American residents that it is not too late to be counted in the 2010 census — just open your door to the local census taker and answer the 10 easy questions.
The U.S. Census Bureau’s PSA campaign is meant to raise public awareness about the 2010 Census and motivate people to participate. There is no cost to the taxpayers for each speaker’s time or for the airtime to broadcast the PSAs over television or radio. The involvement of these trusted voices extends the reach of paid, earned and social media.
In their PSAs, community leaders urge residents from ethnic communities to fill out their census forms. “If you have not been counted in the 2010 Census, it is not too late,” says Alec Brook-Krasny. He encourages residents to open their doors to census takers and answer the 10 easy questions. “This will help your community to get what it needs for the next 10 years,” states Dr. Zogby. “Your information is confidential and your privacy is protected,” added Andrew Golota.
WHERE TO FIND PSAs
2010 Census PSAs can be seen, heard, and downloaded, at the following sites:
2010census.gov — Official site for the 2010 Census. The Multimedia Center is a one-stop shop for information and media resources, including PSAs, videos and photos. <2010census.gov>
U.S. Census Bureau’s YouTube Channel — Home to PSAs, TV ads, partnership testimonials and how to “Fill Out Your Form” videos in dozens of languages. <uscensusbureau>
2010 Census PSA Spot Source — The place for everyone to download or order hard copies from a wide selection of PSAs in English and en Español. <spotsource.census.gov>
NAB Spot Center — The place for broadcasters to preview and download national PSAs in English and en Español. <http://www.nab.org/AM/ASPCode/SpotCenter/campaign.asp?id=68>
ABOUT THE 2010 CENSUS
The 2010 Census is a count of everyone living in the United States and is mandated by the U.S. Constitution. Census data are used to apportion congressional seats to states, to distribute more than $400 billion in federal funds to tribal, state and local governments each year and to make decisions about what community services to provide. The 2010 Census form will be one of the shortest in U.S. history, consisting of 10 questions, taking about 10 minutes to complete. Strict confidentiality laws protect the respondents and the information they provide.
