As many have heard, this past Saturday, April 10, 2010, Polish President Lech Kaczynski, along with many other dignitaries of Poland, died in a tragic plane crash. The 96 victims, comprising military, religious and government officials, were on their way to Katyn, Russia to commemorate the 70th anniversary of the massacre of Polish officers by Soviet forces.
In an article by Sophia Tareen of the Associated Press, Blanche Weigand, whose mother immigrated from Poland to Chicago in 1950 said, “It was like losing a family member. I’m from Chicago, but my heart is in Poland.”
This tragedy had a global reach, touching not only those in Poland and Russia, but immigrants worldwide who remained strongly tied to their homeland. I personally have seen the accident’s affect firsthand through my work with Polish American media vendors.
To be aware of critical current affairs and significant historical events allows you to connect closer with people. In marketing, it helps with business relations, recruitment messaging, and overall communication efforts. Having this perspective and understanding is critical in making a true connection to a community, whether it be Polish Americans or another ethnic group.