In early October 2009, the 5th Annual US-Afghanistan Business Matchmaking Conference hosted by the Afghan Chamber of Commerce was held in Washington D.C. The conference on business related issues focused on Afghan market strategy and optimal ways of developing and expanding the business networks.
Afghan Cabinet Officials, the Overseas Private Investment Corp.; U.S. Department of Defense; U.S. Department of Commerce, and the U.S. Agency for International Development were just some of the organizations and agencies present. Some newly created companies from Afghanistan had representatives in attendance – hoping to gain marketing knowledge from American companies.
In the current competitive global economic environment, Afghan companies must ask themselves: how do we become effective and memorable? In my opinion, developing a media strategy and sticking with a course of action will create memorable business experiences for clients. In attending conferences like this one, companies can learn to think differently and possibly even develop a fresh approach to their business.
All of this comes after three decades of war in Afghanistan. All Afghans in-country and abroad hold hope for both the Afghan government, the U.S. and NATO efforts there along with many other national and international NGOs and companies that are serving in the reconstruction and rebuilding of Afghanistan. Economic success in Afghanistan will take a steady approach by all parties and varied media effort to engage the Afghans in-country as well as those abroad.
Abdul R. Reshtin
Allied Media Corp.