Allied Media Corp's expertise in Ethnic Markets helps its clients increase the effectiveness of their outreach. Alied Media helps you get the Demographics, the statistics and behavior of your customers to be able to reach out more efficiently. Allied Media relationship with ethnic tvs, radios, newspapers, magazines and websites ensures our wide coverage and gives us the flexibility to offer wide range of plans to Clients according to their objectives and budgets. Allied Media has extensive experience in developing culturally appropriate and relevant ethnic outreach campaigns and materials. We are experts in using culturally appropriate visual and content cues to reach ethnic audiences including African American, Hispanic, and the other Emerging markets such as South Asian, Arab american, Persian American, Russian and Polish American audiences. Call now to request a Media Plan for your campaign, (703) 333 2008 or contact us here

		The Arab American population represents a loyal, young, educated market segment. the majority are American citizens who hold executive or sales positions or are entrepreneurs. Click for More details
		By 2010 nearly one person out of every six in the United States will be of Hispanic origin. Hispanic purchasing power reached $736 billion in 2005 Click for More details
		The number of US residents that are African American is 36.4 million people. African Americans make up 12.9% of the population. In the US there are 823,500 black-owned businesses that generate $71 billion in revenues. Click for More details
		individuals from India and Pakistanis make up almost 95% of all the South Asian Americans population. Click for More details
		The Russian-speaking American market, is characterized by a large, rapidly growing, and well-educated base of US-Russian citizens, permanent and temporary residents who are particularly fond of reading. Click for More details
		The Persian-speaking American market, is characterized by a large, rapidly growing, and well-educated base of US-Iranian and US-Afghan citizens, permanent and temporary residents who are particularly fond of reading. Click for More details

Ethnic marketing has become part of marketing strategies of many businesses. Each year, more than $38 million in paid and negotiated pro bono advertising messages and outreach programs are aimed at ethnic youth, parents and adult influencers. African Americans and Hispanics receive the dominant share of multicultural advertising exposure. Multicultural messages appear in ethnically oriented broadcast and cable television, radio, newspapers, magazines, billboards and Internet Web sites.

ETHNIC MEDIA STRATEGIES

Emerging markets (EM), small minority groups in America, have a unique dynamic which requires certain cultural, social, and political awareness prior to any grassroots efforts. In these small markets, the key is to gain trust by addressing important cultural and political issues directly and in a culturally sensitive manner.

Allied Media has succeeded in conveying the Client message through familiar faces among the communities. When it comes to ehtnic groups, connecting and relating to the voice or face passing the message is crucial to the success of most of the campaigns. For grass roots campaigns, Allied Media helps clients convey awareness issues, concepts or even the overall client objective directly to community leaders.

Allied Media believes that there is an important difference within all the ethnic groups when it comes to reaching out the different generations. Reaching out to the 1st generations of communities will differ slightly than the 2nd and 3rd generations, for example, religious centers and community organizations will be a good place to target the first generation who will affiliate strongly with their native language and culture while venues such as music concerts will be more appropriate for the 2nd and 3rd generations who are more assimilated in the mainstream culture but still affiliate with their home countries music, etc.

Implementing ethnic media strategies helps ethnic customers be informed about projects and programs through the use of ethnic newspapers, radio, television and videos, billboards, posters and variable message signs, mass mailings of brochures or newsletters, and distribution of fliers. Working with the ethnic media, an advertiser takes an active role in disseminating information. For example, the San Francisco area’s annual "Beat the Backup" program during promotes ridesharing in partnership with a full range of ethnic media outlets.