With the changing face of America, it's more important than ever to accurately pinpoint your audience. Hispanics comprise the largest growing market in the country, increasing 53 percent in the last 10 years five times the rate of non-Hispanics. By the year 2010, Hispanics will constitute 17 percent of the population with over 48 million, making them the largest minority group in the U.S. As this market gains in size, many Hispanics are only partially assimilated into the English language and culture, preferring their own language and media and choosing to maintain their Hispanic culture. Neither national television nor other national media impact this market as powerfully as Spanish language publications. 91 percent of U.S. Hispanics speak Spanish at home and 67 percent are more comfortable with Spanish language publications. Nationally, there are 28.6 million Hispanics. Allied Media's Hispanic Publication Network penetrates the top DMA markets, including publications located in the top 10 Hispanic states in the U.S.
300 Hispanic newspapers and magazines publications from across the United States
A powerful consumer market with an annual spending power of over $800 billion.
There are more than 7.6 million Hispanic households in the United States, averaging 3.6 people per household. The average Hispanic household spends $30,013 annually. There are about 1 million Hispanic households in the United States with incomes of $50,000 or more. U.S. Hispanic households have 2 or more people employed full time. 58 percent of Hispanics over 18 are employed full time. Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
An active consumer market.
Hispanics spend, on average, $300 more per year on food than the general market. They are more likely to use over-the-counter products and experiment more with personal care products than the general market. 85 percent have at least one credit card, 45 percent have a calling card, and 73 percent have made a long distance call (within the U.S.) in the last month. 68 percent of U.S. Hispanics own at least one automobile and 18 percent of these cars were purchased in the past year. They are heavier purchasers of swimwear, neckties, men's shirts and casual shoes, lingerie and women's slacks than the general market.
Effective access to the Hispanic market.
The average B/W full-page ad costs six to nine times less than other national magazines with smaller circulations. The network full page CPM (cost per thousand impressions) averages a low $50 and nearly half the network publications are audited.
The Allied Media Publication Network allows you to target this market through publications whose editorial focus is directly linked to Hispanic culture.
For more info, please
email us
or call ( 703) 333 2008
Under Latino Magazine -- HISPANIC NEWSPAPERS
Hispanic Newspapers: Allied Media works with hundreds of major newspapers that reach out specifically to the growing Hispanic market. By appealing to the Hispanic community through newspapers that speak specifically to their needs, and in their language, Allied Media builds a bridge of trust and brand awareness that cannot be duplicated through English language channels.
Under Latino Newspapers -- HISPANIC MAGAZINES & HISPANIC NEWSPAPERS
Media Buyer-Media Placement
The Allied Media Hispanic Publication Network
gives national advertisers a competitive edge.
HISPANIC NEWSPAPERS Media Buyer- Media Placement
Hispanic media have grown in the past decade - newspapers alone have increased 55 percent - and with the news from the census that Hispanics are the largest U.S. minority; more attention is being paid to how to reach this group that has a purchasing power of more than $800 billion a year.
Hispanic media - print, radio, and TV in Spanish, English, or both -is on the rise. Since 1990, Hispanic newspapers have grown from 355 to 550, Hispanic magazines grew from 177 to 352.
Spanish-language media often take a different approach from mainstream outlets -focusing on issues of importance to their audience. Some outlets might adopt a more opinionated tone, as is taken by media in immigrants' home countries, or cover international news from those countries.
Latino community through Allied Media Hispanic Newspapers & Magazines Network on a local, regional or national basis.
Pre-printed inserts accepted
Advertisers can gain high-impact visibility in publications through inserts. Please contact your Allied Media representative for current insert circulation and rates for each publication.
Closing dates
Your Allied Media representative can provide you with the deadlines for each individual publication. In general,
daily papers = 9 business days
weekly papers = 12 business days
semi-monthly and monthly papers = 17 business days
Two- and Four-Color costs are available for individual publications.
With the changing face of America, it's more important than ever to accurately pinpoint your audience. Hispanics comprise the largest growing market in the country, increasing 53 percent in the last 10 years, five times the rate of non-Hispanics. By the year 2010, Hispanics will constitute 17 percent of the population with over 48 million, making them the largest minority group in the U.S. As this market grows in size, many Hispanics are only partially assimilated into the English language and culture, preferring their own language and media and choosing to maintain their Hispanic culture. Neither national television nor other national media impact this market as powerfully as Spanish language publications. Ninety-one percent of U.S. Hispanics speak Spanish at home and 67 percent are more comfortable with Spanish language publications. Nationally, there are 45 million Hispanics. Allied Media's Hispanic Publication Network penetrates the top DMA markets, including publications
located in the top 10 Hispanic states in the U.S.
Over 250 Hispanic newspapers and magazines publications from across the United States
A powerful consumer market with an annual spending power of over $800 billion.
There are more than 7.6 million Hispanic households in the United States, averaging 3.6 people per household. The average Hispanic household spends $30,013 annually. There are about 1 million Hispanic households in the United States with incomes of $50,000 or more. U.S. Hispanic households have 2 or more people employed full time. Fifty-eight percent of Hispanics over 18 are employed full time. Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
An active consumer market.
Hispanics spend, on average, $300 more per year on food than the general market. They are more likely to use over-the-counter products and experiment more with personal care products than the general market. Eighty-five percent have at least one credit card, 45 percent have a calling card, and 73 percent have made a long distance call (within the U.S.) in the last month. Sixty-eight percent of U.S. Hispanics own at least one automobile and 18 percent of these cars were purchased in the past year. They are heavier purchasers of swimwear, neckties, men's shirts and casual shoes, lingerie and women's slacks than the general market.
Effective access to the Hispanic market.
The average B/W full-page ad costs six to nine times less than other national magazines with smaller circulations. The network full page CPM (cost per thousand impressions) averages a low $50 and nearly half the network publications are audited.
The Allied Media Publication Network allows you to target this market through publications whose editorial focus is directly linked to Hispanic culture.
Allied Media makes it easy to reach this expanding marketplace. |
