Radio is a medium that is extremely culturally compatible with the Latino population and their way of life. Radio relates to the listener on a personal level and moves with the listener, unlike any other media. Hispanics are mobile, with lots of time spent on wheels of one sort or another. Ninety-five percent of cars have radios and 74 percent of adults are in cars every week. Since radio is available in cars 24 hours a day, it has a tremendous reach with the Hispanic audience.

Allied Media can help you with the following:

• RADIO MEDIA TOUR
  Radio Tour —when you have a news or special-interest issue that requires a more in-depth, on-air discussion…
  
• AUDIO NEWS RELEASE
  Newsfeed —When you have a timely "breaking news" issue or story that you need to get on the air immediately…
  
• RADIO SERIES
  Consumer Feature —when you have a timely consumer message that's less urgent than an AUDIO NEWS RELEASE …
  
• BLAST/BROADCAST FAX
  Daybreak Fax —when you have fun, interesting facts that can be integrated into live on-air banter or news…
  
• PUBLIC SERVICE ANNOUNCEMENT
  PSA —when you have a non-product-oriented appeal on social issues…
  
• RADIO PROMOTIONS
  Contests, Giveaways —when you have new or useful products or services you want to introduce to radio listeners in a fun and memorable way…
  
• SPANISH & MORE!
  — When you are looking for other unique ways to reach a wide audience…

Allied Media works with several Hispanic Radio Networks to convey our client's message to the Latino communities. Some networks are among the largest production companies of educational programs in Spanish. It offers Hispanics information and contacts regarding health, environment, education and social justice, through the radio programs in Spanish. These programs are transmitted all over the United States and South America by more than one hundred radio stations.

The Hispanic Network has developed a data base, with thousands of Spanish servers and base community organizations, many of which offer their services either in English or in Spanish. The Network's data base is up-dated on a quarterly basis and has services in areas such as health, humanitarian services and academic and professional programs.