We focus on Muslim Americans communities.
Our background is in Media, marketing and community relations.
We have planned and executed several campaigns on behalf of corporations, organizations and Government in the Muslim American market.
Muslim Americans are concentrated in the top ten largest cities in the US.
AMC strategy emphasizes the constituency outreach aspect of campaigns by teaming up with community leaders and business organizations in cities with significant Muslim American populations.
AMC and the local anchor community organization are aware of the specifics of the local Muslim American community and the type of businesses, individuals or groups that operate there formally or informally.
We meet with local leaders in mosques, community clubs, business organizations…etc, and inform them of the nature of the campaign and our plan to contact those in the community that will benefit from it and ask for their assistance and input.
When necessary, we organize local gathering or town meeting to educate our targeted audience and urge attendees to share the literature with others.
When necessary, the local organization activists will meet and talk directly with our targeted population in stores, cafes, libraries, community halls and any place where there is a significant gathering of our targeted population.
AMC will complement above constituency outreach with targeted use of local Muslim American print, broadcast and online media to reach additional members of the community.
Our strategy puts a great emphasis on third party outreach that will accomplish its goal in a most effective manner and will reach the largest percentage of the targeted population.
AMC’s experience and understanding of the Muslim American media universe will help it use the right media outlets to reach the population and complement the constituency outreaches.