The most effective advertising programs can only be truly successful if the largest possible Russian American audience can experience them. When it comes to advertising to this ethnic Market, clients do not allocate the same dollar amount they allocate to the mainstream markets. Advertising in Russian American media is on average 7 times less expensive than in mainstream media.
As a multicultural advertising agency, dealing with a variety of media budgets, large and small; we are specialists in stretching media dollars to obtain maximum productivity via judicious research, planning and buying methodologies, and the ongoing procurement of exceptional value-added opportunities.
Experts agree that marketers who approach ethnic consumers with cross-cultural advertising generate a greater response than those who limit themselves to mainstream media.
Allied Media works with the most viewed TV channels, most read publications and knows about most radio programs out there for the different Russian American groups.