• Russian speakers
• Immigrants from Russian and former Soviet Union
• Home Speakers
• First Ancestry Russians
• Second ancestry Russians
• Americans interested in Russia
• Politicians
• Journalists
• Historians
• Americans Studying Russian Language
• High School Students
• College Students
• Adults Learning Languages on their own

RUSSIAN AMERICANS’ PROFILE

• Over 4.27 million native Russians live in the United States. Foreign born Russian population has grown almost 300% over the last decade
• Over 2.65 Americans claim Russian ancestry
• Only well-off educated people with valuable skills could afford to make the trip
• Over 50% of Russian-language households have average annual income from $55,000 and more

RUSSIAN HOUSEHOLDS IN THE US

AMERICANS INTERESTED IN RUSSIA

• Interest in Russia has always been great, particularly in
• Rich culture
• Long history
• Political climate
• Industrial base
• The 70 years of isolation of the Soviet Union from the West created certain gaps in history that are now being uncovered
• Today’s Russian affairs are of interest to people who would like to know what to expect from this “unpredictable” country
• Russian World TV can provide English subtitles for some of its programs to make them “accessible” to the non-Russian speakers

Paid: RMG-RTN-WMNB and Atlantic Broadband

Public: MHz Networks (Washington DC, MD, VA) daily from 8.00 p.m. to 12.00 midnight
Private dynamic channel - pioneer of 24\7 international Russian language TV broadcasting from Moscow

The only Russian-language TV channel specially made in Russia for abroad – not a retransmitted channel
Russian World is the only interactive channel from Russia for overseas viewers
Has 4+ mln US viewers potential: Russian immigrants, Americans studying Russian, and Americans interested in Russia

1. There is an estimated number of 200 000 Russian households in Northern California. It is estimated that 100,000 of them are located in Greater Sacramento and over 50,000 in San Francisco Bay Area.
2. Slavic community has experienced a rapid economic growth in the past 10 years, resulting in 54% homeownership, with average income of $ 60,000 per household.
3. Money flowing into US Slavic communities from Russia enables immigrants to consume, invest in businesses, commodities, houses in the USA. Over 40% of Russians are investors and business owners.
4. Education is an important element for the slavic community. Over 70% of professional Russians have advanced degrees in their professional field.
5. Russian mentality makes them loyal customers with conservative buying habits. Russians do not take good service for granted. Russians trust and look for buying incentives – discounts, coupons and free extras. Russians have money to play with – cash on their accounts, not debts on credit cards.
6. Russians trust community media, where Russian-American Media is Number 1.