South Asians in United States
 

Over 2 million South Asians in the United States
108% growth of the Asian Indian population in the U.S. between 1990 and 2000

ASIAN AMERICAN GROUPS
HIGHEST GROWTH AMONGST ALL ASIANS
CENSUS 2000 AND 1990


Demographics

Education:
Doctorate: 05 %
Masters: 28 %

Bachelor's:

25 %
Less than Bachelor's: 42 %

 

Occupation:
Professional / Executive / Entrepreneur: 85.8 %
Blue collar: 11.0 %

Other:                           

3.2 %

 

AGE DISTRIBUTION

 

Age Distribution: MEDIAN AGE: 40 years
25-44 years: 62.3 %
24 years & below: 5.2 %

25-34 years:

30.9 %
35-44 years: 31.4 %
45-54 years: 23.1 %
55 years and older:  9.4 %

Highest Median Household Income amongst any ethnic minority: close to $ 60,000 p.a.( Asian Indians )

Estimated Annual Buying Power over $65 billion


Spending Patterns

  • 90% households have cars, 64% have two/more
  • 70% would like to buy a new auto rather than a used one
  • Ownership of luxury vehicle is higher than the national market
  • More likely to have home mortgage, auto and personal loan as compared to the mainstream market
  • 93% travel on vacation at least once a year
  • 78% households have computers, 48% have cell phones
  • 64% eat out at least once a week

Psychographics:

  • Proud of cultural heritage and sense of community bonding
  • Maintain links with homeland
  • Industrious people - take initiative
  • Emphasis on education
  • High on investments and wealth creation

B4U and South Asians

  • With all the above facts, there is another common thread which keeps South Asians intact across the globe– Their Passion for Bollywood
  • This young group is a big consumer of entertainment products, especially ethnic entertainment
  • Bollywood is the world’s most prolific film industry based in Mumbai, India
  • An average of 1000 full length feature films are produced every year
  • The most popular entertainment option for South Asians around the world
  • Combination of Movies & Music\
  • Bollywood revenues from U.S. alone are over $100 million per year
  • Bollywood producers recognize this burgeoning market by
    – Incorporating story lines with elements of Indian life abroad
    – Organizing steady stream of Bollywood shows and performances in the U.S., almost 1 show a month
  • Headquartered in London, B4U is available in 80 countries around the world
  • B4U Movies & B4U Music, channels that plug the Quality *Bollywood TV Entertainment gap for South Asians around the Globe
  • The world’s favorite 24/7 bollywood TV network
  • B4U Movies and B4U Music are pay channels in a number of markets
  • B4U is Digital – Better audio and video quality
  • It has compelling and loyalty inducing programming - the biggest bollywood hits and the best of bollywood music
  • Available in 80 countries
  • B4U Cumulative global reach of over 40 million households
  • Future markets – South America, Australia, Caribbean Isles

Go Back

 
HOME | ABOUT US | SERVICES| ETHNIC MARKETS | CONTACT US |

Allied Media Corp.
6723 Whittier Ave.
Suite 204 
McLean, VA 22101
Contact@allied-media.com