MULTICULTURAL MARKETING
south asia
SOUTH ASIAN AMERICAN RADIO

Indo-American Radio

nehru2[1].gif (259622 bytes)
Nehru in California 1957

Radio programs listed  below reach out to immigrants from the Indian sub-continent living  in major cities in the US. These broadcasts cover the  top cities with the largest South Asian Immigrant communities coast to coast. 

Advertising on these programs presents the most cost effective way to reach this audience.You can reach the south Asian radio listeners nationally or you can pick the relevant location for your ad campaign.

INDIA RADIO
CITY Days Time description
Northeast

 

  Sundays 1P-2P Pakistan Radio: music, community, talk.
  Sundays 8A-9A Hindi Program
Sundays 9A-10A West Indian
Sundays 10A-12N Indian music, talk, interviews
  Sundays 1P-3P Indian Melody time encompasses a wide spectrum of happenings in the Indian community. It is hosted by two debonair broadcasters, with a combined experience of more than forty years, this weekly phenomenon has managed to increase its listening audience considerably over the seven years that it has been in existence. Program format allows for the inclusion of political debates, news, views, interviews as well as a recapture of nostalgic Indian music. Such program is a rarity, for it enthralls everyone who listens" " Indian melody Time is an extension of the great talents exhibited by two proud sons of the community" were the kind remarks of Padmashri Ravi of Bombay film industries.
West

 

  Sun 11A-12N Voice of India:   News direct from India, best songs, ghazals, comedy shows, film stars interviews, classical music, community announcements.
Sat 9A-11A
Sat 11:30-11A Lehren:  
sat 11:30A-12N Dil ru Ba  
sat/Sun 12n-1P Naz ki Awaz
Sat 1P-2P Jatinder Dutt
Sat 2P-3P Saaz Aur Awaz
Sat 3P-4P Watan ki Awaz
Sat 4P-5P Hamrahi
Sat 5P-6P Paighan
Sun 1:30P-3P India Waves
Sun 1P-1:30P Meri Jaan Pakistan
  Saturday 9A-11A  
Saturday 11A-12N Rung Hee Rung:     Broadcasting for Indian , bangladeshi, Fijian Indians, Burmese and sri Lankans of Area. Musical entertainment, interviews of stars, music directors, biograhical programs, coverage of Festivals of India, Pakistan, Holi, Diwali, Eid, Call-in segments, audience requests segments, community announcements.
Saturday 12N-1P Hindi Program:  Music, Interviews, news, talk
Sunday 12N-1P Pakistan:   Music, Interviews, news, talk
Midwest   Sunday 8PM-9PM Program caters to large South asian community. Music / talk
  Sundays 11AM-12N Suar Bahar:   Music, Interviews, news, talk
  Sundays 10A-11A Manoranjan :   Music, Interviews, talk
Sundays 12N-1PM Vividh Bharti: music, community , talk.
Saturdays 10AM-12:30PM Geat Mala:   Music, Interviews , stars, films, singers, political leaders, embassadors, senators, live talk show
  Saturdays 10AM-12N Udham :  Music, Interviews, news, talk
Saturdays 9AM-10AM Subhash :   Music, Interviews, news, talk
Sundays 12N-1PM Voice of Pakistan:    Songs, Ghazals, Geets, Poetry, News, Community announcements, Interviews, audience call-inn…
MA   Sundays 9A-11A Hindi Times / jankar
  Saturdays 10:30AM-12N Jhankar:    Music, Interviews, news, talk
  Tuesdays 7PM-3PM Fun Time:   Music, Interviews, news, talk
  Sundays 11A-1PM Sounds of India
Southwest   Sundays 1PM-2PM Indian program:   Music, Interviews, news, talk
  Saturday 11AM-12 N Hindi PR:   Music, talk, community, news.
Saturday 12N-1P Radio Asia
Saturdays 3P-5P Sangham
CA   Saturdays 1:30P-3P Hindi Program
Saturdays 3P-4P Punjabi program:   Music, Interviews, news, talk
Saturdays 4P-5P Hindi Program
SouthWest   Sat 1P-6P Music Massala: music, interviews, movies, talk
Sat 8A-1P Music of India:   music, interviews, movies, talk
  Mon-Fri 2P-4P Radio Lehair
Mon-Fri 4P-8P Pelhi Dhardkan
Saturdays 1P-4P Jankar
Sat 4P-6P Saz-O-Awaz
Sat 6P-8P Amadiyya
Sun 10A-11A Agahi
Sun 11A-1P Kekashan
  Sat 10A-11A Radio Pakistan
Sat  12N-1P Sick  (religious)
Sun 1P-2P Urdu / muslim program
Sun 11A-1P Radio bengladesh
  Mon   Mehfil-E-Ghazal
Tue   Old Times Hits
Wed   Qawwali
Mon   Bangladesh entertainment
Mon   Entertainment Nepal
Tue   Star of Asia
Wed   Business Asia
Mon-Fri   Iqra - Muslim
Mon-Fri   Faith- Hindu
Thursday   Meet the Doctor

  • Asian Indian Americans are one of the more affluent, well-educated and well-informed online ethnic communities in the United States.
  • With a combined disposable income of $88 billion, consumer savvies and strong brand loyalties make Asian Indian Americans a very attractive market.
  • 50% of online Indians read an Indian newspaper and 22% read Indian magazines on a regular basis.

 

   



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